With the rebranding of 111 First Delray, an exclusive boutique condominium, Delray Beach feels like a town whose big moment has arrived. The whole campaign is about keeping it local and playing back the appeal of Delray-centric living, with a timely reminder you’ve got to move fast to be first. The bright imagery along with the new color palette, helps bring to life the easy and relaxed South Floridan life people are attracted to.
Role:
Graphic Design
Crew:
Chris McCauley, Creative Director & Copywriter
Daniel Borst, Associate Creative Director
Created at LGD Communications.
2015
