Intercept is a pharmaceutical company focused on treating non-viral liver diseases. They have one FDA-approved product, Ocaliva, for primary biliary cholangitis (PBC), a rare autoimmune disease.
Intercept’s site refresh features a refined creative look with new design elements, focusing on a clean, spacious layout. The secondary color, magenta, was used more prominently to add vibrancy, which was missing from the original design. Real patient imagery, styled in page headers, adds a personal touch. The overall result is a cleaner, more engaging, and a more user-friendly experience.
Role:
Graphic Design
Crew:
WaiMay Cheng, Associate Creative Director
Created at Real Chemistry.
2023
